Oxford Data Plan introduced the THG dataset providing daily visibility into key consumer performance metrics including AOV, Orders, and Total Revenue.
Published
Signal category
Products & Services
Quote
“We’re excited to introduce our THG dataset, providing daily visibility into key consumer performance metrics.”
— Oxford Data Plan team
Company
Oxford Data Plan
The Home of Alternative Data
- Industry
- Market Research
- Location
- London, GB
- Company size
- 89 employees
Oxford Data Plan delivers institutional-grade alternative data and daily KPI estimates for 250+ global equities, enabling hedge funds and asset managers to identify inflections ahead of consensus. We combine proprietary and exclusive datasets—including a global receipt panel, exclusive advertising agency partnerships, —with multi-signal modeling to produce point-in-time estimates across 500+ KPIs. Our coverage spans TMT, consumer, financials, and real economy sectors, with daily delivery designed for systematic and fundamental workflows. Core capabilities include: • Daily revenue, orders, and operational metrics with 12-hour delivery lag • Advertiser-level digital spend tracking across 15,000+ brands and major platforms • Sector insights covering digital advertising, food delivery, airlines, and classifieds • Historical backtesting and out-of-sample validation for every tracker Built by former buy-side analysts, our platform is optimized for alpha generation, not data exploration. Clients receive structured feeds with full point-in-time integrity. Oxford Data Plan is trusted by leading quantitative and fundamental investors seeking differentiated signal with institutional rigor.
Founded 2022