Pace published a blog exploring why search and creative need to work together from the get-go, what makes content easier for AI to surface, and what content optimization looks like in the age of AI.

We fuel engagement and drive results through the power of content. As an industry-leading content marketing agency, we’ve spent more than 50 years perfecting the craft. We create content and experiences that move people—emotionally, intellectually, and behaviorally—turning human connection into measurable business impact across the full customer journey. Our work is powered by audience insights and journey mapping; creative and content services; integrated, digital, performance, social, influencer, and SEO/GEO marketing; end-to-end production; UX and website development; and advanced measurement and analytics. For more than five decades, Pace has partnered with the world’s most iconic brands including Verizon, Four Seasons Hotels & Resorts, Truist, AAA, Wells Fargo and USAA. Why Pace: — Proudly independent and female-owned — Top talent across the U.S., from NYC to Atlanta to San Diego — Content Marketing Institute Agency of the Year (4x) — 500+ industry awards across Webby, Digiday, Hermes & more