Pare leads the team at Nick's, having run e-commerce for over a decade and led teams for a decade.

Hey there, my name's George. I started out inside Amazon, as a European Account Manager. Then I founded my own Amazon advertising agency and ran it for 7 years — managing $50M a year in ad spend for brands like Puma, Lavazza, Antler and CGK Linens. Building that agency meant hiring senior Amazon ads managers remotely for the better part of a decade. The bottleneck was never ad strategy. It was finding people who could actually run an account. So I built Pare. We headhunt senior Amazon advertising managers — full-time, embedded in your team, one flat monthly fee, no upfront cost. It's the only role we hire for. Fewer than 1 in 100 candidates reach a client shortlist. Results my clients are getting: ⚜️ "She cut a key client's ad spend 52% year-on-year while holding 86% of the revenue — and lifted ROAS from 2.03 to 3.7. A great communicator, too. I never have a question about what she's working on." - Michael Parker, Geneva Supply ⚜️ "It does not feel outsourced. It feels like ownership." - Ulrik, Wallhack ⚜️ "The execution was very fast — from screening to interviews to contract signing to our manager starting. This was business-critical for us... I'd recommend peers strongly consider Pare over traditional agencies." - Mitchell Norris, SkyPAD ⚜️ "There's no way an agency person with 15 or 20 hours would have been capable of doing that." - Craig Gillan, Spire Collective ⚜️ "First time in 8 years we can micro-manage PPC efforts. Within 90 days the impact was significant." - Per, N!cks Every hire is vetted to Amazon's own Bar Raiser standard — our Director, Joanne, spent a decade at Amazon as a certified Bar Raiser leading 60 vendor managers across Apple, Bose and Lego. Want a senior Amazon ads manager who runs your account like they own it? Post your role free. You'll get live salary data for that exact role and market within 24 hours, whether or not we work together: pare.so

Founded 2021