PEER39 published a bidstream analysis showing that verified content IDs cut combined risk by 20x compared to 11.68% for everything else.

Most digital ad environments tell buyers almost nothing about what they're actually buying. In CTV, bid requests arrive with no program title, no genre, no content rating, sometimes just an app name. On the web, brand safety signals are inconsistent, incomplete, or self-declared by the very publishers being evaluated. Across channels, buyers are optimizing on guesswork. Peer39 fixes that. Peer39 is the environmental truth layer for programmatic advertising, delivering authenticated, independently verified intelligence across CTV, web, and display so buyers know exactly what they're buying, impression by impression. In CTV, Peer39 authenticates program-level signals at scale: titles, genres, ratings, advisories, and more, across 2,100+ content categories and 42,000 ZIP codes, directly inside the DSPs buyers already use. No deal IDs required. Across web and display, Peer39's contextual intelligence gives buyers precise brand safety, suitability, and page-level targeting through a unified framework spanning contextual signals, quality, sentiment, MFA detection, and fraud. With Peer39 Analytics, what buyers see before a campaign matches what they see after. Pre-bid categories map directly to post-campaign reporting across 4,300+ categories and 150 reporting dimensions, so optimization is based on truth, not approximation. As AI-driven automation becomes standard across every buying platform, the quality of signals determines the quality of outcomes. Peer39 provides the verified, structured inputs that allow automation to work the way the industry promised. Know what you're buying. Every impression.

Founded 2006