Phobio Chief Product Officer Eric Attanasio shares insights on the secondary market and Apple launches this fall.

Phobio exists to unlock the value in every device, transforming technology beyond its first use into meaningful opportunity for businesses and consumers alike. Through data-driven pricing, seamless reverse logistics, and a scalable technology platform, Phobio enables partners to turn used electronics into new revenue streams, stronger customer relationships, and more sustainable outcomes, without added complexity. In a world where technology’s value doesn’t end at first use, Phobio powers a smarter, more connected lifecycle, converting overlooked assets into measurable financial and environmental impact.