Play the Game Agency published an observatory creative analyzing why communities are highlighting this September and what opportunities they open for brands.
Published
Signal category
Research & Knowledge
Quote
“En el nuevo observatorio creativo analizamos por qué están destacando este septiembre”
— Play the Game Agency team
Company
Play the Game Agency
We have a mission: to (Re) egange brands with the new generations through digital communities. We Play the Game.
- Location
- Barcelona, ES
- Company size
- 24 employees
Play the Game is one of the few agencies specializing in digital communities. Digital natives gather in interest-based communities such as gaming, comics, music, and other hobbies. Digital communities are not the only way to connect with younger generations, but they are perhaps among the most engaging for brands. They are highly attractive yet complex, requiring a tailored approach for each brand. Play the Game is your partner to impact and reconnect with these communities. With over 400 projects and having worked with brands like Nike, Visa, Burger King, VW, Danone, HBO, and Universal Pictures, among others, we can undoubtedly help you! The questions are not if you should be there (absolutely!), nor even when (yesterday!), but rather, what is the best way for me to enter these territories?