PlaybookUX includes approval steps built in to ensure a study can't launch without someone reviewing it first.

🚀 PlaybookUX is a comprehensive user research platform that empowers teams to recruit, conduct, analyze, and store qualitative and quantitative research, all in one place. Research and product teams at Microsoft, Home Depot, News Corp, and hundreds of Fortune 500 companies have made PlaybookUX their go-to research platform. 🎯 Qualitative and Quantitative Research: 8+ built-in methodologies including unmoderated testing, moderated interviews, surveys, card sorting, tree testing, first click, five second, and preference testing, plus seamless Figma integration. 📊 Robust Analytics: Track engagement patterns, funnel drop offs, heatmaps, and click maps across sessions. Filter and segment by visitor attributes and behavior to surface the trends that matter most. 📁 Central Research Repository: Bring all your research together in one searchable, taggable repository. Tag key moments, clip highlights, and build shareable reels so insights are easy to find, share, and act on across your entire team. ✨ AI Integrated Into Every Step: Create projects and analyze findings through an MCP server, run studies with patent-pending Synthetic Participants, conduct AI-moderated sessions, generate executive summary reports instantly, and more. 🎬 Session Replays and Real User Behavior: The first UX research platform to combine research and session replays in one place. Watch real time recordings of every click, scroll, and navigation path, then let PlaybookUX Replay AI summarize key behaviors so your team can focus on turning insights into action. 💡 Patent-Pending Intercepts: Engage visitors at exactly the right moment based on their behavior and session attributes. Trigger any study type in real time, including unmoderated tests, moderated interviews, surveys, card sorts, tree tests, and more. Or invite intercepted visitors to join a private panel for ongoing research down the road. 🔒 ISO 27001, ISO 27701, and SOC 2 Type II certified.

Founded 2018