ploy launched a TikTok trend tracker specifically built for brands utilising employee-generated content.

The platform to streamline all your employee-led content. PLOY turns your teams into content creators. Our platform empowers employees to create and share authentic stories, extending your reach through real, trusted networks. Create: Our dedicated iOS and Android app empowers employees to create and share authentic content—anytime, anywhere. The community-driven platform also fosters employee engagement by enabling team members to discover, interact with, and be inspired by content shared across the organisation. Manage: Our employer content studio centralises all your content, employee campaigns, and user management in one intuitive platform. Employers can easily review, approve or reject content, monitor performance, download assets, and launch targeted campaigns aligned with specific hiring or brand initiatives. Distribute: Through both our app and content studio, individuals can seamlessly share employee-generated content to major social platforms like TikTok, Instagram and LinkedIn. Whether it’s a spontaneous moment or a campaign-driven story, content can be distributed where talent is already spending time—amplifying reach and authenticity through personal networks. Measure & Track: Through our real-time analytics portal, employers gain actionable insights into campaign performance, engagement metrics, and platform reach. Track who’s sharing, what’s resonating, and where talent is engaging. Measure ROI by content, campaign, or individual creator—enabling employers to continuously optimise their employer brand strategy.

Founded 2024