PML Group Marketing Insights Manager Aaron Poole looks at how Brands are Using OOH to Leverage September Reset.

PML Group is the leading Irish Group specialising in Out-of-Home (OOH) advertising communications. Connecting the brand and consumer in the modern OOH ecosystem through our imagination, understanding and experience and via the application of exciting, emerging technologies. Part of Posterscope, PML Group is made up of a number of companies, specialising in various aspects of the Out of Home communications business. Established thirty four years ago, we have a reputation for excellence and are market leaders in both the Republic of Ireland and Northern Ireland today. Our reputation and position have been built on bringing more to our clients’ campaigns… more expertise, more quality, more value and more accountability. PML Group has consistently reinvested profits into the tools and services we offer our clients and our investment in these areas is unequalled in the marketplace.