Potential Energy Coalition CEO Eric Asche will join The Associated Press and AP Fund for Journalism’s New York Climate Week panel on Thursday, September 24 at 9:00 am ET to explore how to talk about climate change.

Potential Energy Coalition is a Fast Company Most Innovative Nonprofit! Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy Coalition exists to solve this problem. We are an innovative, fast-growing nonprofit that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action. Subscribe to That's Interesting newsletter for our latest research and data on how people think about climate change and what messaging strategies actually move the needle on building support for climate solutions: https://potentialenergycoalition.org/newsletter/