PRA Business Events designed a recognition experience for attendees at the Cipriani 25 Broadway event featuring projection mapping, interactive activations, personalized journeys, and a show-stopping finale.

At PRA, we don’t just execute—we imagine what’s next. As a visionary force redefining the business events industry, our legacy is built on collaboration and creativity. For over 40 years, we’ve partnered with event professionals to push past boundaries and deliver unforgettable experiences. As the first company to centralize creative and specialized operations resources alongside our destination teams—and to bring production services under one roof with destination management—we break down barriers and make event planning more efficient, consistent, and effective. Our teams constantly scan the horizon for emerging cultural currents, hidden local gems, and pioneering technologies, fusing these elements into moments that feel one step ahead of the now. Whether we’re inventing a never-done-before product launch, transforming a conference into an immersive storytelling journey, or producing a high-impact brand experience from the ground up, we pair spirited creativity with field-tested strategy to deliver impact that lasts. With PRA, you gain a partner who understands the complexity of event planning and brings nationwide expertise, local insight, and a collaborative approach to every project. Where next begins—with PRA.

Founded 1981