Prescient AI built a marketing measurement framework that connects all media inputs into a shared business KPI, allowing for revenue, leads, subscriptions, and channel-specific metrics to be optimized independently.

Marketing mix modeling hasn't kept up with how marketing actually works in a fast, complex digital world, so we built the model it was missing. Unbiased, brand-specific analysis is the edge every modern marketer needs, and we built our platform to make getting there simpler and faster. The best answers come from models built around how people actually behave instead of assumptions, so that's what we offer our clients: a model that learns your unique business and its patterns. Today, our platform gives marketers fast, daily insights across the full funnel, and increasingly, direct control over how they use them. Set a goal and see the plan behind it. Ask a question about your own data and get an answer grounded in your own model, not a generic industry benchmark. Uncover the revenue your campaigns drive even when people don't click across DTC, marketplaces, and even retail. Prescient (pronounced preh-SHE-ent) means having the foresight to see what's ahead. That's how you'll feel when you're on the Prescient platform. Send us a message to say hi so we can show you how it works and what it can uncover for your team. Today, our platform delivers fast, daily marketing insights across the full funnel: quantifying halo effects, isolating seasonal impact, and identifying the real levers of performance across DTC ecommerce, marketplaces, and retail. Every model is bespoke, continuously learning from a brand’s own data to forecast and optimize with confidence. MMM has failed to keep up with how marketing really works in a complex digital world, so we started fresh and built the model it was missing, grounded in the belief that agnostic data and unbiased analysis is the edge modern marketers have always needed. Prescient (pronounced preh-SHE-ent) means to see the future and have the foresight for what’s ahead, so come say Hi and we'll share more about our passion for helping CMOs and digital agencies shatter what you thought was possible and crush your KPIs.