Project B is reimagining the experience with players as key value drivers, shareholders, and decision makers.
Published
Signal category
Strategy & Corporate Development
Quote
“With Project B, we’re challenging the norm and bringing a new vision to the intersection of premium sport, culture, and entertainment.”
— Project B team
Company
Project B
Global Basketball Grand Prix featuring the World’s Best Players. Iconic cities. High stakes. Premium in every detail.
- Industry
- Spectator Sports
- Location
- Singapore, SG
- Company size
- 29 employees
Project B is a global sport platform built with players and fans at the center. Starting with basketball, Project B is creating a high-stakes, touring league featuring the world’s top women's and men's players competing across international host cities in a Grand Prix-style format. Designed for a streaming, social, and mobile-first world, Project B combines live elite competition with immersive media and deep storytelling to connect the world’s best players with a worldwide community.
Founded 2023