Propellernet published an update on Google's new testing of Channel Prioritisation inside Performance Max, giving advertisers one of the first real levers back after years of it being a black box.
Public source
Publisher name
Public post
🎯 What's new in Paid Media? Our Paid Media Consultant Nicolas Rentschler rounds up three updates worth knowing about: ➣ YouTube's new Watch-While Ads sit below the vide…
Company
Propellernet
We are search experts, storytellers and strategists. B Corp Certified. Home of the Digital PR Podcast.
- Industry
- Advertising Services
- Location
- Brighton, GB
- Company size
- 51–200 employees
About Propellernet
We are search experts, storytellers and strategists – trusted by ambitious brands to deliver performance and brand marketing that fuels growth. Tech-enabled, human-led and propelled by purpose, we help our clients thrive in an ever-changing world. Since 2003, our mission has been consistent; to hire great people to deliver outstanding work while enjoying the process. And our focus on innovation has led to tools like AnswerThePublic, Blackbird, CoverageBook and Hidden Keywords. We also have a top 20 charting Digital PR Podcast. We're proud to win awards for both our work and culture every year, with our clients also rating us 9/10 on The Drum's Recommended agencies. And we're dedicated to making a positive impact, allocating 5% of profits to sustainability projects and supporting our local community through business and B Corp meet ups. Certified as a B Corp in 2021, we proudly re-certified in 2024 with 99.4 points.
See moreLatest activity
Latest activity from Propellernet
7 signals
Presence & Recognition
Propellernet announced that Sophie Coley, Head of AI Search & Strategy, and Sam Zindel, CEO, will join the Marketing Masterclass Series Digital Superchats for a webinar on Wednesday 9th September to discuss AI search strategies and blind spots.
Presence & Recognition
Propellernet marked the end of Season 4 of the Digital PR Podcast with co-host and Head of Digital PR Stephen Baker
Products & Services
Propellernet released a new VS Code update that brought Remote Control to Claude Code.
Discover more
Similar signals
Similar public activity from other companies.
Research & Knowledge
Incubeta
Incubeta published an article discussing Google testing a new setting to influence which channels the algorithm prioritises for Performance Max.
Research & Knowledge
Clean Digital
Clean Digital reports that Google Ads is testing experimental channel prioritisation settings for Performance Max.
Research & Knowledge
Mediagram
Mediagram reported that the channel split for the Feed-Only PMax campaign changed over the last month, with Google Search taking 23% of the budget and Gmail taking 77%.
Research & Knowledge
26PMX
26PMX covered the move by Google to give advertisers genuine control back inside Performance Max.
Research & Knowledge
Bidnamic