PRX published a blog post by Glenn Rubenstein from ADOPTER Media, A Podcast Advertising Agency, discussing the data-driven case for host-read ads as content.

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"Borrowed Trust" — Podcast host-reads are part of the listener's content experience, not meant to be skipped, and designed to be part of the episode. Thanks Glenn Rubens…

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Company

PRX

PRX is a non-profit media company shaping the future of audio.

Industry
Media Production
Location
Boston, US
Company size
51–200 employees

About PRX

Celebrating more than 20 years as a nonprofit public media company, PRX works in partnership with leading independent creators, organizations, and stations to bring meaningful audio storytelling into millions of listeners’ lives. PRX is one of the world’s top podcast publishers, public radio distributors, and audio producers, serving as an engine of innovation for public media and podcasting to help shape a vibrant future for creative and journalistic audio. Shows across PRX’s portfolio of broadcast productions, podcast partners, and its Radiotopia podcast network have received recognition from the Peabody Awards, the Tribeca Festival, the International Documentary Association, and more, including in 2022 when Futuro Media and PRX won a Pulitzer Prize. Visit PRX.org for more. Our values drive us forward and are instilled in the work of PRX every day: Courage - We believe in risk. Humanity - We believe in respect. Opportunity - We believe in access. Purpose - We believe in a better world. Equity - We believe in diversity. We are also committed to creating an anti-racist organization, one where all employees can be their true authentic selves, are treated fairly and with dignity, and where diverse perspectives and voices are valued and respected.

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