Psyclone published The Psychology of Donald Trump, a piece exploring psychological patterns behind public and private behavior.

Psyclone is a global market research and consumer insights firm that applies psychological science to understand why people think, feel, choose, and behave the way they do. We help organizations move beyond what consumers say to uncover the emotional, psychological, and motivational drivers behind their decisions and behavior. Our quantitative and qualitative research helps clients understand consumer motivation, emotional response, brand choice, positioning, customer experience, and behavioral change. Psyclone’s specialized approaches include Emotional Intelligence Tracking and Quantitative Laddering, along with other psychological research methods designed to reveal insights that conventional stated-response research may miss. From brand strategy and positioning to customer experience and consumer behavior, Psyclone translates deeper human understanding into actionable business insights.