Publicis Pro launched Think Negative for I'm green bio-based sustainability messaging backed by audience insight and research.

Publicis Pro is the specialist B2B marketing agency within Publicis Groupe, the world's number one marketing holding group. We exist to help business brands tell extraordinary stories about who they are and why they matter, and we are proud to partner with some of the world's most important B2B organisations. We bring together strategy, creative, media and influence to build their brands, connect them with customers and drive demand for their products and services. Headquartered in London with access to more than B2B specialists across our Pro network in Europe, North America and Asia, we're backed by the scale, data and technology backbone of Publicis Groupe - including our own B2B AI platform Otto and Pro ID, our precision media platform. As well as being recognised by Campaign as a Best Place to Work Agency, we love to geek out on how businesses buy from each other, how B2B brands are remembered, and how they sell stuff. Have a look at www.publicispro.com to get the idea.

Founded 2001