PubMatic published the industry's first agentic ROAS case study with Klever and Rouge Care using PubMatic's AgenticOS to expand into premium CTV and deliver a 500% return on ad spend.
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The industry's first agentic ROAS case study is here with Klever and Rouge Care. Using agents through PubMatic's AgenticOS, the brand expanded into premium CTV and deliv…
Company
PubMatic
PubMatic (NASDAQ: PUBM) is the leading AI-powered ad tech company delivering digital advertising performance.
- Industry
- Technology, Information and Internet
- Location
- Redwood City, US
- Company size
- 1,001–5,000 employees
About PubMatic
PubMatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency. Since 2006, PubMatic has pioneered every major advance in programmatic advertising, from enabling the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. With omnichannel scale, proven reliability, and a track record of continuous innovation, PubMatic is building a more intelligent, profitable, and sustainable open internet. Built to Connect. Powered to Perform
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Latest activity from PubMatic
27 signals
Presence & Recognition
PubMatic and Level Agency delivered step-function improvements for media mix and agentic buying on the supply side vs. legacy workflows, achieving 2x qualified reach per dollar, 53% lower CPMs, and a fundamentally more efficient and intelligent workflow.
Presence & Recognition
PubMatic attended the PubAcademy London event featuring five sessions on shifting the market, including Rajeev Goel and Emma Newman on rebuilding the open internet in the age of AI, Henry Stokes and Babs Kehinde on closed-loop measurement, Stefan Kurkic and Nicola Spooner on agentic AI, a panel moderated by Matt Salmon with Zenith, VCCP, and The Telegraph, and a live demo of AI-powered automated advertising.
People
PubMatic appointed Meng Yun W. as Advertiser Solutions Manager based in Hong Kong under the leadership of Bob Wang, Country Manager of Greater China and South Korea.
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