PulsePoint's Adaptive Optimization delivered a 16.7% cost decrease, double the AQI, and 20% higher average frequency for Butler/Till.
Published
Signal category
Research & Knowledge
Quote
“Butler/Till saw a 16.7% cost decrease, double the AQI, and 20% higher average frequency, using PulsePoint's Adaptive Optimization.”
— PulsePoint team
Company
PulsePoint
PulsePoint is a technology company using data to accelerate healthcare marketing.
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 322 employees
PulsePoint, a division of Internet Brands, is an award-winning, leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. For more information, visit www.pulsepoint.com.
Founded 2011