PulsePoint 's Katherine Bialczyk sat down with PulsePoint's Kristie Murphy and IQVIA Digital's Kit Burkus to walk through the A/B test behind the HealthNEXT 2026 results.
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Butler/Till saw a 16.7% cost decrease, double the AQI, and 20% higher average frequency, using PulsePoint's Adaptive Optimization. “An increase in frequency by over 20%…
Company
PulsePoint
PulsePoint is a technology company using data to accelerate healthcare marketing.
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 201–500 employees
About PulsePoint
PulsePoint, a division of Internet Brands, is an award-winning, leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. For more information, visit www.pulsepoint.com.
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Latest activity from PulsePoint
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Presence & Recognition
PulsePoint's Amy Fishman moderates a panel at Fierce Pharma Week on moving from signal detection to execution at Fierce Pharma Week on September 16 at 2pm.
Presence & Recognition
PulsePoint launched its Audience Manager live on YouTube to confirm reaching verified prescribers.
Presence & Recognition
PulsePoint's Head of Supply Partnerships, Walker Linares, participated in a panel discussion at HealthNEXT 2026 featuring expert panelists from CTV and streaming.
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