Purecraft launched three products named Orbyt Jobs, with one arguing that jobs are optional.

Pure Craft builds companies and products for the AI-native era. We believe most software is being redesigned too timidly. Old workflows. Old assumptions. Old architecture. Now wrapped in AI and called innovation. That is not enough. The real opportunity is not adding AI to software. It is rebuilding software around intelligence itself. That is why Pure Craft exists. We create fully AI-native applications from the ground up. Products where intelligence is not a feature, but the foundation. Products that feel faster, clearer, more intuitive, and more alive because they were designed that way from the start. Our standard is not simply whether something works. It is whether it feels inevitable. Whether it removes complexity. Whether it sharpens human capability. Whether it turns powerful systems into simple experiences. This is where craft matters. Because in a world where AI can generate endlessly, taste matters more. Judgment matters more. Restraint matters more. The ability to know what should exist and what should disappear becomes the product. Pure Craft is building a portfolio of AI-native companies and products shaped by that belief. Orbit is one of them. More are coming. We are here to build the next generation of software with intelligence at the core and craft in every decision.