Qualtrics was used by Yamaha to run rapid research studies, doubling its research speed and securing the #1 spot in keyboards.

Qualtrics is the global leader in Experience Management. It helps organizations make sense of every signal across the experiences that matter most — customer, employee, patient, product, and brand — so they can act on what they learn before the moment passes. Most companies track experience with disconnected tools. The organizations that win compete on it. The Qualtrics XM platform brings together listening, understanding, and action in one system: capturing signals across surveys, calls, digital touch points, and service interactions, and using AI-powered analytics to surface themes, sentiment, and risk in context while equipping teams, and AI-driven Experience Agents, to close the loop. From retail and travel and hospitality to healthcare, financial services, and the public sector, global enterprises trust Qualtrics to turn insight into measurable outcomes: stronger loyalty, reduced churn, faster research, and more confident decisions. In May 2026, under the leadership of CEO Jason Marynard, Qualtrics completed its acquisition of Press Ganey Forsta, bringing healthcare's most widely used experience measurement systems into the platform. Qualtrics is co-headquartered in Provo, Utah, and Seattle, Washington, with dozens of offices located worldwide. We put our customers first, act with transparency, and combine human expertise with AI to deliver meaningful insights that drive better decisions.