RAIN Alliance President Aileen Ryan was featured on the Beyond the Barcode Series by Conversations On Retail

The RAIN Alliance unites 200+ global organizations to drive universal adoption of RAIN RFID. Serving as the collective voice of the industry, the Alliance influences policy and drives regulatory progress to realize a world where every item connects to the Internet of Things using RAIN technology. RAIN (also known as UHF RFID) is a standards-based wireless technology built on the ISO/IEC 18000-63 protocol that enables businesses and consumers to identify, locate and authenticate billions of items connected to the Internet of Things, helping organizations improve traceability, effectiveness, and sustainability.