Rainforest published the 2026 Vertical SaaS Embedded Payments Benchmarking study, which found that 79% of vertical SaaS platforms benchmark their payments performance against their own historical trends.

Rainforest is a Payments-as-a-Service (PaaS) provider. We help software companies build and optimize embedded financial services so that they can provide a best-in-class payments experience for their end merchants without the risk, compliance, and operational burdens of registering as a payments facilitator with the card networks. Analysts estimate that by 2030, 75% of all payments globally will be processed via software versus traditional banking channels. Rainforest helps software platforms navigate this massive evolution, by enabling them to drive significant new revenue and improve customer retention by enabling their customers (“merchants”) to accept and send payments. Rainforest is the only payments provider built from the ground up to specifically support the unique needs of vertical software platforms. We provide highly-customizable, low-code, white-label integration technology, fully embedded payments and reporting, and a platform-specific merchant underwriting model. Our PaaS approach is unique because clients don’t have to make tradeoffs between a lightweight referral partnership and building payments infrastructure in-house. Instead, they get the benefits of both worlds: strong unit economics with no upfront costs, plus full ownership and portability of their customer data. Rainforest is led by industry experts, former vertical-SaaS executives, and payments consultants who have spent decades in the payments buyer’s seat. We built Rainforest to be the payments provider we always wanted.