Razorfish published a new piece on Working Creative.
Public source
Publisher name
Public post
A pattern I keep seeing in brand strategy work, reflected back through an unusually heavy month of losses in the culture world: Prince and Tim Curry built entire careers…
Company
Razorfish
Leaders in what’s next.
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 1,001–5,000 employees
About Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.
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Latest activity from Razorfish
4 signals
Products & Services
Razorfish broke down five layers of its brand strategy including visual identity, audience interaction design, accessible ownership, multimedia content strategy, and treating collectors, funders, and donors as genuinely distinct audiences.
Presence & Recognition
Razorfish was named a finalist for the Microsoft Advertising Trailblazer of the Year Award.
Research & Knowledge
Razorfish President and Head of Media Mac Hagel published a piece for MediaPost outlining how brands can become findable, choosable, and buyable in the AI search era and introducing Connected Search as a new model for bringing the full information ecosystem around a brand together.
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