Redpoint is wrapping up two studies on B2B marketers' best practices for driving business impact from content and AI compensation.
Published
Signal category
Research & Knowledge
Quote
“We’re wrapping up two studies on questions I think a lot of B2B marketers are wrestling with right now: • What the best B2B marketers are doing differently to drive actual business impact from their content”
— Becky Lawlor|Redpoint team
Company
Redpoint
Customized B2B research insights and content to build your authority and audience.
- Industry
- Marketing Services
- Location
- Salt Lake City, US
- Company size
- 7 employees
We’ve been knee-deep in B2B content marketing for over a decade—working with some of the world’s best-known brands like Adobe, IBM, Samsung, Slack, and Vonage to create thought leadership content. But we’ve spent the last several years diving deeper into original research as we’ve seen just how valuable it can be to any content marketing program. We’re deeply committed to helping B2B brands craft original content that people want to engage with and share—and will convert on. And we believe one of the best ways to do that is through credible, high-quality original research and interviews with your thought leaders and industry experts.
Founded 2023