Relatable Healthcare received a health system usage file with over 125k competitive purchases last week.

Relatable is the Product Intelligence Platform that turns SKU-level purchasing data into revenue for medical device and supply manufacturers — showing commercial teams which accounts to target, which competitive products convert, and what demand is coming. Manufacturers build and manage their proprietary cross-reference intelligence in Relatable — mapping their portfolio against competitive products across the markets they serve — and the platform puts it to work across the commercial lifecycle. The Product Data Catalog (PDC) serves as the single source of truth for every SKU, owned and competitive; the Guided Purchase Solution (GPS) reads customer purchasing behavior to quantify convertible spend, savings, and share-shift opportunities account by account; and Advanced Intelligent Reporting (AIR) auto-generates executive-ready sales presentations, so reps walk into every conversation with a data-backed business case. The result is proactive, consultative selling that wins deals for the manufacturer and often delivers standardization for the provider — bridging ERP, CRM, and Competitive Intelligence in a single walled-garden platform, isolated per customer.