Richardson Sales Performance published a white paper titled “When Customers Become the Practice Field”.

Richardson is a global sales training organization that equips sales teams to win more business in an increasingly cautious and complex environment. With the explosion of AI, shifting buying patterns, and expanding stakeholder groups, buyers now have far more input but struggle to make decisions. Today's buying teams fall into a confidence chasm, dragging the sale down with them. To sell forward, Richardson shows you how to blend disruptive insights with consultative skills to move deals forward, orchestrate seller-personalized, AI-enabled learning to drive new behaviors that last, and analyze progress with data and visualizations that make it easy to see what’s working—and what needs to change. That’s why more than 900 industry leaders rely on Richardson to build confident sales teams who compel buyers to act. Richardson | Sell Forward