RiskLync is attending the MedicareCon conference this week with three questions for attendees.

The health insurance industry wastes billions on leads that never convert. Agencies pay $40–$80 per Medicare lead with less than 10% converting. Agents burn 30–40% of their time chasing unqualified prospects. Publishers profit from volume, not outcomes. And nobody—until now—has had the data to tell the difference before the money is spent. RiskLync is a Performance-First Lead Intelligence company that delivers behavioral underwriting and predictive analytics as an API-based data service for individual health insurance. Our platform scores leads at two critical stages: pre-purchase (ZipLync) provides conversion probability signals before you buy, and post-purchase (ProLync suite) guides product-fit matching and agent routing after purchase. The result: your agents work the right leads, pitch the right products, and close at dramatically higher rates. Our models are live in the Medicare market today—scoring leads across Medicare Advantage, D-SNP, C-SNP, and Medigap using 3,000+ behavioral and socioeconomic attributes across 32,000+ ZIP codes. In a retrospective study, RiskLync-optimized allocation produced 106% enrollment lift and identified 25x conversion variation between top and bottom ZIP tiers. At $0.10–$1.00 per lead scored versus $40–$80 per unqualified lead wasted, even a 10% improvement in lead quality delivers 10:1 ROI. We serve agencies, FMOs, enrollment platforms, and carriers across both Over-65 and Under-65 markets. Whether you run a 30-agent shop or manage distribution for thousands, RiskLync plugs into your existing workflow via API—no platform migration, no six-figure license. Just precision data that turns your lead budget into actual revenue. We replaced guesswork with behavioral science. Your leads deserve better. So do your agents.

Founded 2023