RIWI launched CoolTool 2.0, an AI-powered platform designed for sensory and consumer science research.
Published
Signal category
Products & Services
Quote
“Check out CoolTool 2.0.”
— Rachel Czapla|RIWI team
Company
RIWI
Beyond The Obvious
- Industry
- Market Research
- Location
- Toronto, CA
- Company size
- 31 employees
RIWI is the only all-in-one, AI-powered research platform that combines traditional and cutting-edge methodologies that generate high quality holistic insights on both conscious and nonconscious consumer behavior. Designed for researchers looking for insights beyond the obvious, methodological precision and scalable innovation, RIWI uniquely fuses validated survey techniques with implicit testing and behavioral and physiological measurements—including eye-tracking and facial expression analysis—within both globally randomized and controlled central-location sampling environments. Whether your objective is rapid concept testing, early-stage idea validation or advertisement impact analysis and market readiness, RIWI enables a multidimensional understanding of cognitive and affective drivers of decision-making. Supported by seasoned research professionals and a flexible self-service (DIY) platform, RIWI empowers researchers to deploy advanced behavioral methodologies with scientific rigor—accelerating evidence-based innovation while maintaining high standards of data quality, reproducibility, and analytical depth. Visit us at RIWI.com
Founded 2016