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Customers & MarketEvent: September 2, 2026

Roster achieved 4,000+ active ambassadors for Caraway Home.

Published

Signal category

Customers & Market

Quote

4,000+ active ambassadors

Roster team

Company

Roster

Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Get 4-6x ROI with Roster

Industry
Marketing Services
Location
Lehi, US
Company size
32 employees

Roster is the brand ambassador platform for ecommerce and DTC merchants on Shopify, BigCommerce, and WooCommerce, uniting ambassadors, affiliates, and creators in one system. Marketing teams at brands like Caraway, Lola Blankets and Cozy Earth use Roster to recruit and manage ambassadors, run social campaigns, license UGC, track referral sales, and automate payouts. To date, brands on Roster have driven more than 1.5 million referred orders and $250 million in referred revenue, and generated over 1.7 million pieces of user-generated content, with programs typically returning 4 to 6x ROI. Learn more at getroster.com.

Founded 2016

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