Rove CPG teams are using the platform in ways that were not designed for, as users are pulling value out of the tool faster than they are putting it in.

At Rove, we believe brands should have access to the data that's rightfully theirs: they made the product, they should see the market data without the five-figure price tag and six-week wait. Rove replaces the fragmented legacy data consumer brands still rely on: commissioned category reports, trademark searches, freight quotes and a spreadsheet nobody's updated since last quarter. In its place, one platform. Competitor Intelligence tracks your category as it happens: pricing, promotions, rankings and reviews, the day it changes, not the week you finally check. Market Reports answers whether a new market's worth entering: is the demand real, does your audience exist, can you legally sell there and what will it cost to land, in hours rather than months. The end of market data. The beginning of market intelligence.