Södra launched Enriched by Södra to help brands highlight the value and origin of forest-based materials inside their products.

In Södra’s world everything starts with the forest. The forest provides our constant supply of raw materials and is the essential requirement for Södra’s many different operations. 53,000 forest owners in southern Sweden are members of the economic association that is Södra. They own just over half of all privately owned forest in the area, as well as a group of companies that are successful in both Swedish and international markets. This gives them a market for their raw materials from the forest and at the same time provides the foundation for profitable forestry. Södra is also a large employer. 3,100 people work for the Group, in areas that range from forestry management and environmental conservation to accounting, sales and product development. The Group’s three business areas produce sawn timber goods, paper pulp and biofuel. In recent years Södra has also become such a large producer of electricity that the Group now produces more electricity than it uses.