Samsung Electronics launched ASTRA, an LLM-powered AI Retail Promoter designed to guide customers across multiple languages and budgets.
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What if every customer could have their own product expert, understanding their needs, speaking their language and helping them choose the right product? Last week at IF…
Company
Samsung Electronics
- Industry
- Computers and Electronics Manufacturing
- Location
- Suwon-Si, KR
- Company size
- 10,001+ employees
About Samsung Electronics
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our website at www.samsung.com and our official newsroom at news.samsung.com
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Samsung Electronics launched the ASTRA AI Promoter project at IFA Berlin to transform the in-store customer journey with AI.
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