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Research & KnowledgeEvent: September 4, 2026

Samsung Electronics reports that 74% of new home buyers now expect smart home technology to be pre-installed as a standard feature, with the sharpest YOY increase of any factor surveyed among new buyers.

Published

Signal category

Research & Knowledge

Quote

74% The Number Reshaping UK Housebuilding, Is Buyers Growing Expectation.

Jonathan Hartley|Samsung Electronics team

Company

Industry
Computers and Electronics Manufacturing
Location
Suwon-Si, KR
Company size
189,953 employees

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our website at www.samsung.com and our official newsroom at news.samsung.com

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