SAMY published a social commerce report connecting platform behaviour, creator strategy, and social commerce on TikTok and YouTube.

SAMY leads the evolution of brand communication. We build brand relevance in a social universe by integrating intelligence, creativity, and technology. To the modern consumer, social isn’t a series of platforms - it’s a single, living ecosystem. Stories, posts, reels, and influencer content blur into one seamless experience. Audiences move fluidly through this dynamic world, and our intelligence spans the entire system, helping brands act with true intention where it matters most. With culturally in-step creativity, we fuel meaningful ideas that are always on, always relevant, and always evolving. Our 1200+ strong, social-native team is connected across 20 offices and active in 55 markets. Clients like L’Oréal, who place social and influencer at the heart of their strategy, have grown alongside SAMY from day one. Others, like The North Face, Diageo, Microsoft and Samsung, joined us along the way and have since become valued brand partners. We make audiences understandable. We make brands social. We make messages unskippable. We make products buyable. We make technology powerful. This is how we make brands matter.