Sana Commerce published the second episode of the documentary about B2B commerce titled The Reorder, featuring a witness.

Sana Commerce is a B2B commerce platform purpose-built for manufacturing. In manufacturing, commerce is too complex for a simple web store. Customer-specific pricing, intricate catalogs, and negotiated terms rarely translate online, so buyers switch manual interventions at the moments that matter most: checking stock, confirming price, requesting a quote. Not because digital is hard, but because what they see online doesn't match what was agreed offline. We close that gap. Sana Commerce makes every B2B buying journey as trusted and guided as a conversation with your best sales rep. Each buyer sees their own price, stock, and catalog — always accurate — and orders with confidence, without the call. For sellers, manual work disappears: orders flow without re-keying or corrections, freeing teams to serve customers and grow. This is possible because Sana Commerce runs natively on the same data the business already runs on your ERP: SAP or Microsoft Dynamics, not a synced copy. One source of truth, so what buyers see is always true. Founded in 2007 in Rotterdam. A certified SAP and Microsoft Gold partner.

Founded 2008