Sappi published its research study titled The Touch Advantage, which found that engaging a customer's sense of touch through packaging creates stronger emotional connections.
Published
Signal category
Research & Knowledge
Quote
“Our recent research study, “The Touch Advantage,” found that engaging a customer’s sense of touch through packaging creates stronger emotional connections.”
— Sappi team
Company
Sappi
Sappi is a leading global provider of powerful everyday materials made from woodfibre-based renewable resources.
- Industry
- Paper and Forest Product Manufacturing
- Location
- Rosebank, ZA
- Company size
- 8,007 employees
We strive to use every part of the tree to make world-class products for customers in over 150 countries. From paper and pulp to cosmetics, medicine and more, we are driving the bio-based circular economy alongside our partners to help build a thriving, more sustainable world. We operate woodfibre manufacturing facilities on three continents (ten production facilities in Western Europe, four in North America and five in Southern Africa). Our scale magnifies our impact. Every year we produce 5.7 million tons of paper, 2.4 million tons of paper pulp, and 1.4 million tons per year of dissolving pulp. The success of our business is built on the ingenuity, energy and tenacity of more than 11,400 employees spread across 35+ countries. We champion our people, and the unique qualities they bring. Every idea, collaboration and perspective creates breakthroughs for us all — on the path to a better future. A career at Sappi is an opportunity to put down roots where it matters. Find out more about our products, impact, people and careers on our website.
Founded 1936