Scotsman Guide changed a campaign from cleaning the playroom to helping sort stuff for a garage sale.

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This marketing lesson is brought to you by our kids' playroom. For weeks, telling the kids to clean the playroom got the same responses: stalling, negotiating, and whini…

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Company

Scotsman Guide

Helping mortgage originators close more deals with industry news, verified rankings and lender connections

Industry
Technology, Information and Media
Location
Bothell, US
Company size
11–50 employees

About Scotsman Guide

Scotsman Guide has covered the U.S. mortgage industry since 1985. Originators, brokers, real estate investors and lenders come here for news they can trust, rankings they can verify and connections that turn into funded loans. We publish The Originator, a daily mortgage newsletter, along with Scotsman Guide Magazine in print and digital and original industry news reporting that is 100% human-written. A PRO Membership adds the magazine in print, digital or both, plus exclusive PRO news and analysis for members. Our rankings are the longest-running in the mortgage industry, starting with Top Originators and now covering both sides of the market: Top Originators and Top Mortgage Lenders on the residential side, Top Private Originators and Top Private Lenders on the investor and private capital side. Those rankings are built on audited data, not self-reported marketing claims. Every submission is employer-sourced. LenderSearch connects originators directly with wholesale, commercial and private lenders who can fund the deal in hand. Follow for mortgage market reporting, rate movement, regulatory updates and the analysis originators use to make decisions.

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