Second First® | Operator Community, Coaching & Mastermind hosted a conversation with Steve Guberman on how agency owners can maximize the Second-In-Command role in their business and use the Integrator to create their dream job.

Second First® is an award-winning professional organization providing training, tools, and community for the Second-In-Command of founder-led companies with the mission of transforming the partnership with their entrepreneur. Second First offers one-on-one coaching, certification training (Certified Second™) and a professional mastermind membership for COOs, Vice Presidents, Integrators, Chiefs of Staff, and Executive Assistants nationwide. The coaching framework is created specifically for the Second-In-Command, providing tools and strategies to reduce noise in the organization and create freedom for their entrepreneurs. Second First’s track record speaks for itself: ➡️ 60% faster onboarding into a new Second-In-Command role ➡️ 28% average revenue growth year over year for member companies ➡️ 25% improvement in strategic alignment with their entrepreneur ➡️ 90% of executives report feeling less alone in their role Second First proudly partners with organizations like Entrepreneurs’ Organization to provide supportive solutions to key employees of entrepreneurial companies.