Seer Interactive played around with research from Ethan Mollick and Wharton on agentic shopping, including the effect of strong editorial reviews on agent decisioning.

Certified B Corporation™ Seer Interactive is a full-service search marketing agency for challenger brands that want to make an impact through digital marketing. We help you get measurable results that set you apart from the competition and impact your bottom line. Our competitive advantage is our ability to deliver insights that are faster and better than anyone else. We do this through a combination of our People Philosophy and Proprietary Technology. On the people side, the Seer team embodies our core values of uplifting others, committing to the truth, challenging their ego, and striving to be better than yesterday. On the technology side, we have Seer Signals, our cloud-based data platform, which connects paid and organic search data in one experience. This platform delivers nearly real-time insights that are customized for your business and directly impact your bottom line. We like to build tools, host webinars and create resources to help you, your business and your audience. You can find out more about our company, keep up to date on industry updates and more at www.seerinteractive.com.