Sellforte launched Sellforte MCP, an LLM and AI workflow integration that combines marketing measurement and planning capabilities with connected data and business context.

Sellforte is the measurement and optimization OS for ecommerce, retail, and DTC brands. The platform unifies Marketing Mix Modeling, incrementality testing, and attribution into one always-on system. It measures true incremental impact, plans daily recommendations, executes them in the ad platforms, and sharpens with every outcome. Sellforte optimizes more than $1 billion in annual media spend across 22 live markets for leading retail and ecommerce brands, from global $1B+ enterprises like bonprix to fast-growing brands like Represent.

Founded 2017