Semrush used the Zero Networks case study to show how competitors move, keyword opportunities emerge, and AI prompt gaps exist.
Published
Signal category
Research & Knowledge
Quote
“Zero Networks was up against cybersecurity companies with bigger teams, bigger budgets, and years of search equity. So trying to win everywhere wasn't much of a strategy.”
— Justin McClurg|Semrush team
Company
Semrush
An Adobe Company. Helping 28M+ marketers be found everywhere search happens
- Industry
- Software Development
- Location
- Boston, US
- Company size
- 2,384 employees
Semrush, An Adobe Company, is the leading digital brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
Founded 2008