Sequel.io hosted the WebflowConf session on Sept 3, 2026, featuring a panel of marketing leaders driving the transformation.

Turn webinars and video into a go-to-market engine. Sequel.io allows you to host live and on-demand video directly on your website, from webinars and virtual events to always-on video, so your most human marketing happens inside the digital relationship you're already building with your audience. Because Sequel video lives on your website, it connects what people watch, ask, and respond to with how they behave across your site, bringing video engagement and first-party website behavior together as one continuous context. Data tells you what happened. That context helps you understand the people behind it. Then Sequel's agents put that understanding to work: building programs, turning one conversation into a library of content, surfacing patterns and opportunities, and personalizing what happens next. Everyone is adding AI. The real question is what their AI actually knows, and an agent can only reason over the context it has. Teams like Carta, ZoomInfo, Morningstar, Newsweek, ElevenLabs, Confluent, and 6sense use Sequel to make it happen. We believe the future of GTM is more human than you think. As AI automates more execution, real expertise, judgment, and trust become more valuable, not less. Let people create the moments worth paying attention to. Let agents create the momentum around them. Video creates connection. Engagement creates intelligence. Agents create leverage. Sequel connects all three. The webinar platform that doesn't stop at the webinar.