Sequence Consulting published a study by the Association Laboratory reframing the association squeeze as structural rather than cyclical.

Associations don’t struggle because leaders lack effort or ideas. They struggle when strategy, member value, and revenue models fall out of sync with the market they serve. That misalignment shows up fast: Stalled growth, pricing pressure, internal debate, and plans that don’t move the needle. Sequence Consulting helps associations restore that alignment. We drive membership, revenue, and impact with strategy that actually moves the numbers. Since 2001, we’ve partnered with leading organizations including AARP, AMA, APA, SAE, and IEEE to turn complex growth questions into measurable results: • Doubled membership for national associations • Multiplied non-dues revenue tenfold • Re-engaged thousands of lapsed members Our work combines the rigor of Big-Strategy consulting with deep association expertise. Every engagement is grounded in data, member insight, and a clear set of decisions boards and leadership teams can act on. Where we focus: • Membership growth and retention • Dues models and non-dues revenue • Member value and engagement • Growth-focused strategy and execution If your association is questioning whether its current strategy is still built for the market ahead, let’s talk. 👉 sequenceconsulting.com

Founded 2001