SG-retail hosted an interview with Steve Gray and Campbell Ettinger discussing balancing self-serve platforms and sales teams using data and storytelling at Waitrose & Partners
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Are you balancing metrics with storytelling to maintain that key sales relationship? In this episode of The Retail Media Show, Steve Gray, Director, at SG-retail intervi…
Company
SG-retail
data - loyalty - retail media
- Industry
- Advertising Services
- Location
- London, GB
- Company size
- 2–10 employees
About SG-retail
SG-retail makes retail media drive growth - in penetration, sales, share, profitability and commercial income. We embed it strategically within marketing, commercial, retail, ecom and finance teams. We ensure it is data-led, insight-driven, customer-focused, technologically enabled and rigorously audited and measured. We help select, develop and steer the right people—equipping them with the know-how and tools to win
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Latest activity from SG-retail
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Presence & Recognition
SG-retail is hosting a discussion with Steve Gray and team at Retail Media Pioneers this week.
Presence & Recognition
SG-retail reflected on a conversation with Georgia Riley from Waitrose & Partners about the in-store part of the retail media network becoming a hub of learning.
Presence & Recognition
SG-retail hosted an episode of The Retail Media Show featuring Steve Gray and Georgia Riley discussing collaboration between in-store and online vendors.
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