Shake Content published a research paper by LinkedIn on 18,000 professionals and more than 6,000 B2B marketers suggesting that younger buyers are looking for personal peer recommendations and expert voices more than branded marketing.
Public source
Publisher name
Public post
I don’t think I have ever followed a company page on LinkedIn. LinkedIn's new research of 18,000 professionals and more than 6,000 B2B marketers suggests younger buyers…
Company
Shake Content
The LinkedIn agency for CEO, leaders and elite performers.
- Industry
- Marketing Services
- Location
- London, GB
- Company size
- 2–10 employees
About Shake Content
Shake Content is a specialist LinkedIn agency built for CEOs, leaders and elite performers. We help high-growth companies turn senior expertise into consistent, credible content that builds trust with buyers, investors, partners and future hires. Our work combines LinkedIn strategy, ghostwriting, video production, content planning and company page support, all designed to make the people behind the business more visible in-market. We work with funded startups, scaleups, VCs and high-value B2B companies that want LinkedIn to become a serious trust, authority and growth channel. If your senior leaders have strong expertise but are not visible enough online, we can help. www.shakecontent.com
See moreLatest activity
Latest activity from Shake Content
2 signals
Discover more
Similar signals
Similar public activity from other companies.
Research & Knowledge
Creator Authority
Creator Authority published research from LinkedIn surveying 6,196 B2B marketers to highlight the impact creators have on the B2B buying journey.
Research & Knowledge
LinkedIn published research showing nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z and 42% say expert voices are the most effective way to do it.
Research & Knowledge
Saltanat Labs
Saltanat Labs published a LinkedIn AI search guide stating that company pages are no longer the main character and that 75% of citations come from individual member profiles, not company pages.
Research & Knowledge
IC Growth
IC Growth published an article exploring what LinkedIn's shift toward authentic content means for strategy and why perspective matters
Research & Knowledge
Duplia Marketing