ShakeStir launched Sarti Rosa, Campari's newest release on its platform.

ShakeStir began as a bartender community but today, it has evolved into a comprehensive ecosystem for both beverage alcohol brands and cocktail enthusiasts. With two core business segments—Cocktails & Experiences(Cocktail Courier & Shaker & Spoon) and Tech Enablement (Thirstie)—we are shaping the future of bev-alc e-commerce in what is projected to be a $36B industry by 2028. Our roots remain strong. ShakeStir’s community of thousands of top bartenders continues to be a key source of cocktail innovation, with many of their recipes featured on Cocktail Courier. Originally, ShakeStir was designed to connect and empower spirits industry professionals, offering them a platform to showcase their expertise, share ideas, and advance their careers. Today, we’ve taken that foundation and built something bigger—a powerful network that bridges brands, retailers, and consumers in the ever-growing world of cocktail culture and e-commerce.