SHS Drinks launched ShoTTails, a canned round of shots reimagined for the take-home channel in a convenient canned format.

Established in 1992, SHS Drinks has grown to become one of the most successful manufacturers of premium alcoholic and soft drinks. Exporting products to over 40 countries and with an annual turnover of around £100 million, we are part of the privately owned, independent SHS Group. Our leading alcohol brand, WKD, is the number one ready-to-drink (RTD) brand in the UK and Ireland. In addition, Merrydown Cider is fast emerging as a consumer favourite. Within our soft drinks portfolio, Shloer and bottlegreen are category leaders and our premium water brand, no&more is capitalising on the health trends of the nation with its promise of no sugar, no sweeteners, no preservatives and no junk – just more taste. Our drinks are sold across the world and enjoyed by millions of consumers every week. Our success is due to our people. We seek out and recruit the best talent and we provide training and development to ensure our people have access to accredited qualifications. An insight-led business, we work closely with our partners to develop new drinks that appeal to consumers. Our activation team bring brands to life, whether that’s on the high street, in restaurants or at major music festivals. Innovation has been a core feature of our activity. We take our environmental, ethical and commercial responsibilities very seriously - from the water at our plants, to our packaging and community outreach activities.