Sideline Next Level Sports started with flag and now offers basketball and volleyball.

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Most youth sports clubs are singularly focused on one sport. To survive, that model may have to change. Here's what I mean... As a girls' basketball club director for tw…

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Company

Sideline

You fill the brackets. Sideline fills the bleachers.

Industry
Events Services
Company size
2–10 employees

About Sideline

You fill the brackets. Sideline fills the bleachers. Sideline is the attendance layer for youth sports tournaments, the growth infrastructure that sits behind the gate and turns every event into a packed, profitable weekend. Most tournaments optimize for teams. But teams fill your schedule. Families fund your tournament. Every athlete walks in surrounded by a Micro-Fan Club, parents, grandparents, siblings, the people who came to watch that one kid play. Most of them never get invited. None of them get captured. And when the weekend ends, the gym goes dark, and the revenue cycle resets to zero. That's the Monday Reset. And Sideline exists to end it. We turn every gate transaction into a known, reachable family. We drive pre-sales that pull attendance forward before the weekend starts. We move Fan Density from 1.1 to 2+ per athlete, and we do it without raising prices. Early results: 2× attendance per athlete. +82% revenue per transaction. +$18K in added revenue across a single 2-day event. The gate is the most valuable and underutilized asset in youth sports. We built the platform that finally treats it that way. Our goal: Full bleachers at every tournament!

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